WWOOF New Zealand

An engaging host profile is key to attracting the right WWOOFers. It’s not just about your farm — it’s about the experience you offer.  Here are some tips for a standout profile:

-Tell your story: Describe your property and what makes it special.
-List projects & activities: Let visitors know what they’ll be helping with.
-Emphasise the experience: WWOOF is not a job; it’s a cultural exchange. Your profile should reflect that WWOOFers are not replacing workers, but joining your home to learn and contribute.

Recent changes to host profiles help ensure alignment with MBIE guidelines. Please log in and check that your description reflects this focus on learning, not employment.

Photos Matter!
A picture really does speak volumes. Add high-quality, up-to-date photos to showcase your:
-Farm and landscape
-Accommodation
-Animals and farm activities
-Daily life and community spirit

These help WWOOFers imagine themselves at your place — and increase your chances of being contacted!
When your write up and photos are “instagramable” we can feature your profile on our social media platforms — just let us know if  you would like more exposure!

Let’s continue to grow this beautiful community with empathy, effort, and understanding.
Warm regards,
The WWOOF Team